Jorge rodriguez gerada biography of williams

Through community interaction he started to compliment urban surfaces and materials with large-scale ephemeral portraits of anonymous locals in his Identity Series. He continues to experiment with urban materials and the idea of individual identity as his work evolves.

Jorge rodriguez gerada biography of williams: I sat down with Jorge

What did you learn and carry forward from your Culture Jamming days? I think the idea of using what advertising does, which is location, size, something of the idea of the spectacular, to bring attention is something that works. What are you working on at the moment? I am getting ready a body of work for a show that opens in the beginning of October in Paris at the Mathgoth gallery.

I like to use as much of the architectural visual language from the place as possible. What is it that your really enjoy in the architecture and Urban materials? People who painted a wall when their baby was born, or when their mother in law was coming to visit. So all those layers of moments of their happiness is sort of the base of each piece.

What direction is your work now taking?